Tuesday, November 25, 2008

Cyber Pucci

Hmmm... Looks like Natalie Massenet don't quite satisfy Laudomia Pucci with her mega powerful online boutique, Net-a-porter.com. As you guys know, Emilio Pucci's pieces can be found all over net-a-porter.

But it seems that the house needed more.

Emilio Pucci launched it's own official online boutique yesterday, with only one thing in mind, globalization.

It would include the full collection of Spring 09, and extends from swimwear to accessories to pret-a-porter to evening-wear.

Following her father's aesthetics of women's body in motion, and the nature of Pucci's thin and light fabrics, Laudomia Pucci used a ballet dancer to model the online boutique's look-book shots to create the movements in order to stretch Pucci's image through the Internet.

So what you guys think? Internet is definitely a great tool for the global market. But isn't placing every collection online seems a little desperate and cheap?

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